THE HEAT

NYC native Yasmeen James is a multifaceted creative. From Journalism, wardrobe styling, and digital marketing to public relations. What doesn't she do? This current Parson's Fashion Marketing and Communications student has kick-started her career reviewing runway collections, assisting editorial fashion stylist Charlie Ward, producing runway shows with the Style Root production team, and managing VIP relations with Loft creative group PR.

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In the 8 years she has spent perfecting her craft Yasmeen has mastered the ability to evaluate multiple brand identities and images through all things creative all while designing her self-name clothing brand NEEMSAY.